How quickly should a web page load in 2020?


The answer thrives as quickly as possible. It definitely makes a sense to improve your page load speed as early as possible. Potential customers find themselves really frustrated and disillusioned to wait for long to load your page and the exit rate starts to climb exponentially. You need to monitor your page load time and ensure that it takes within seconds. In 2020, the load time is expected to be 3 seconds or less.

Webpages load by sections, sometimes a photo will load last, or a document will load first. Any lengthier time may start tapping customer’s patience to click away from your site. Studies affirmed that web users never return to a website if it seizes longer than 4 seconds to load. In order to meet those crucial expectations, you need to ensure the pages access a maximum of 2 seconds to load.

How to evaluate load time?

There are various tools to evaluate the overall load time but Google PageSpeed Insight is the most comprehensive free tool. It lays out every aspect which slows your site and finds ways to rectify it. A recent study reveals that the average webpage takes 87% more load on mobile vs desktop. If you have specific high performing pages, individually improve the speed to those pages than the entire site, yet yielding a higher impact for you.

How to improve your page load time?

PageSpeed Insight improves your load time and shows the roadmap to move on. You need to discard certain codes that could slow down the site. Here are some of the recommended ways

  1. Optimize your image for load time

It has the largest impact to ensure that only on-screen images are loading initially.

  1. Optimize your image for size

Upload an image that fit the parameters of your website. The smaller the pixel density, the faster image will load.

  1. Optimize your images for format

For instance, convert the format of your larger image like JPEG 2000 or WebP.

  1. Optimize your content

This helps websites easier to crawl by search engines.

Focus on these protocols and refresh your website getting your web page speed down to 3 seconds.